A good practice is to group strengths and weaknesses in a table. Easy to read, this layout makes it possible to put the compared products on an equal footing. Try to balance the two columns as much as possible. For the education essay writing these are the matters that you will have to go for.
Your essay is likely to be quite long and you will have many ideas. To keep all the attention of your readers and illustrate your words, add images, videos, links, etc. This diversity will be much appreciated and will make your comparative richer.
End with a conclusion
You have tried to be the most objective possible throughout your comparison, and it’s time to let go. In your conclusion, you can speak directly to your readers and give your opinion. With some tips, you can also encourage them to go for either solution. Do you want to drive traffic to your site, improve SEO by Google and increase your conversion rates? Creating quality content is the answer to these three issues.
For this, you will need to define your audience, give it a real added value, keep it, look after the form, and look after SEO.
Defining your audience
Content is remarkable only because it is noticed, and preferably by the public for whom it is intended. To make quality content, you must first and foremost define the audience your site is aimed at. In web marketing, it’s called defining the persona. The persona is a kind of robot portrait of the typical client. It is defined by common problems, behaviors, and a place of life or an age group according to the specificities of your company.
Take the example of a European start-up. She offers an online termination service to her clients, who can print their personalized letter of cancellation in a few minutes, or even send it by registered mail with acknowledgment of receipt without moving from their sofa. Their persona is someone who is likely to move or leave for a long trip, and who does not have the time or the desire to take time-consuming steps. He also probably wants answers to various practical questions.
Bringing a real added value
Once you have defined your target, you must make sure you want to come to your site, stay there, and choose your service. That’s why promoting only what you are, or what you sell, does not matter much. To attract traffic and keep your readership in suspense or generate clicks, you have to offer something to him, before you can sell him something else.
You have to provide solutions, or offer something extra that your person needs right now. It can be small essays. To take the example of the site, it is therefore advantageous to offer its audience content that will be useful. It may be for example to explain to him how to disengage from a very binding subscription to a private channel. The user will then have the opportunity to use the service offered by the site, or not. If satisfied with the service rendered for free, it increases the possibilities that it uses the paid services.
Make it simple
You have some knowledge or know-how in a particular field, and you want to share it or even sell it. The basic idea is that you are addressing a priori people who have less knowledge than you in the field in question. So, focus on popularizing your point, i.e. making it understandable by non-specialists or even the uninitiated.